Access Aligned: Transformation in Action

Three years ago, 85% of GoKeyless revenue came from e-commerce box sales.

Today, 77% of the business is project-based, customer-centric access control work.

No revenue dip. No contraction. Just a deliberate transformation in how value is delivered.

But here’s what didn’t change: The mission to simplify access control.

In this conversation, Mike Pennacchio, President of GoKeyless, and Darren Weinstein, Senior Sales Manager at dormakaba, discuss how the company evolved from a transactional online retailer into a strategic access control partner without straying from its original foundation.

“When I joined, they didn’t want status quo. They wanted transformation.”

That transformation wasn’t about abandoning the core. It was about expanding it.

Instead of simply selling door hardware and smart lock products online, GoKeyless began helping organizations design, specify, and implement scalable, simplified access control solutions.

The foundation stayed the same: Make access control easier.

The delivery model evolved: From box sales to consultative, project-based partnerships.

For facilities leaders, property managers, education campuses, and enterprise operators, that means working with a partner focused on simplifying complexity, not adding to it.

Listen in to hear how growth, leadership, and manufacturer partnerships drove transformation without losing the mission that started it all.