Brandon co-founded GoKeyless in 2003 and has been with the company ever since. As a co-founder, he led the growth of GoKeyless's e-commerce platform, overseeing website optimization, SEO, digital marketing, and customer experience initiatives that helped establish the company as a leading online provider of commercial access control solutions. Today he specializes in website management and e-commerce operations, search engine optimization, Google Ads and paid search advertising, user experience and conversion rate optimization, and AI tools and business process automation — all in service of making it simple for customers to find the right products and make confident purchasing decisions.
Brandon co-founded GoKeyless in 2003 and has been with the company ever since. As a co-founder, he led the growth of GoKeyless's e-commerce platform, overseeing website optimization, SEO, digital marketing, and customer experience initiatives that helped establish the company as a leading online provider of commercial access control solutions. Today he specializes in website management and e-commerce operations, search engine optimization, Google Ads and paid search advertising, user experience and conversion rate optimization, and AI tools and business process automation — all in service of making it simple for customers to find the right products and make confident purchasing decisions.
Buildings are getting smarter, with cameras, lighting, energy, and connectivity all connecting into one ecosystem. Mike Pennacchio (GoKeyless) and Darren Weinstein (dormakaba) discuss why the lock remains the foundation, and why the future belongs to companies that focus rather than try to own every piece.
Over 5 Million Locks Sold
Trusted Since 2003
